The trailer begins with an underwater view, slowly revealing the dark ocean depths as the camera glides toward a mysterious glow.
Emerging from the shadows is the city of Rapture
, illuminated by its iconic neon signs. Muffled, eerie music plays, with echoes of distant machinery and water dripping, accompanied by the faint, distorted voice of Andrew Ryan.
As the protagonist explores the eerie corridors, quick cuts showcase strange steampunk machinery and art deco architecture, contrasting the beauty and decay of the city. Andrew Ryan’s voice overlays the visuals with the iconic line, “Is a man not entitled to the sweat of his brow?”
hinting at the movie’s philosophical themes. Propaganda posters promoting “The Great Chain” and “No Gods or Kings. Only Man” flash across the screen, deepening the dystopian atmosphere. The tension builds with brief shots of a Big Daddy stomping through the halls,
Little Sisters harvesting ADAM, and splicers attacking. Chaotic moments intertwine with haunting images of Rapture’s past. As the music escalates, the trailer shows quick, fragmented shots—the protagonist’s terrified face, splicers screaming, and red lights flickering.
We see the protagonist wield a wrench, battling a splicer, and injecting plasmids, with electricity sparking from their hand. The screen fades to black, and after a pause, the camera zooms in on a Little Sister’s glowing eyes as she whispers, “Mr. Bubbles…?” A sudden roar from a Big Daddy and the revving of its drill fill the silence before the title BioShock appears. The deep, resonating voice of Andrew Ryan closes with, “We all make choices, but in the end, our choices make us,” leaving the screen to fade with the tagline.